Yesterday I have wrote about the 5 rules to follow to write effective headlines.

Today, I will tell you MORE.

I will be sharing with you the 7 types of Winning headlines.

1. The Headline Offering A Benefit

Always let your viewers know what the benefits are if they were to use your product/service. The effectiveness of your headline will also depend on how well you do your research on your market and find out what their hot buttons are. They should be so compelling that they are unable to find a substitute easily somewhere else, except with YOU. Hence, do find out the benefits which make them react to your copy straight away.

2. The Headline With A Testimonial

By using a testimonial as a headline, you have instantly established credibility and trust with your potential buyers. A headline with a testimonial can also come from a quote from a “celebrity”. However, make sure that this celebrity is well-known by your prospects, and not by other target groups.

3. The Headline With A Guarantee

Nothing beats a guarantee. (At least for me) A headline with a guarantee usually includes a compelling benefit, and some guaranteed results. Usually people will be attracted to product that is so good that the company actually offers a no-questioned-asked guarantee.

4. The Headline With News

Again, as I mentioned in my earlier post, do include some features which are new to your prospects. If your product offers your prospect something new and he cant get it anywhere else, then you should use this type of headlines.

5. How-To Headline

I hope most of us are familiar with this book called How To Make Friends and Influence Others. Basically it uses the How-To headline. Since people like to learn “how to” do all kinds of things, this type of headlines will be very effective if you are offering a strong system for showing people how to do something. You might want to consider this.

6. The Headline Offering A Solution

One of the most direct type of headlines which attracts attention straight away. It should offers a solution to your target market’s biggest problem (of cos, the one which you are able to solve). Make your prospects fully aware of their problem and show them that you are able to solve it.

7. The Headline Asking A Question

If you are planning to use this type of headlines, you have to know exactly what your prospects are thinking, their problems and what they want in the end. Then, this headline will work extremely well.

With these 7 types of winning headlines, you will be able more likely to attract more prospects than you already have!

Tags: headlines, benefit, testimonial, guarantee, how to, solution, question