Should Beginners Use AdWords for List Building?
I came across various methods on how to build a list. Since having a list of subscribers is vital for all internet marketers, many people are struggling to build up their own list. Some people will advice to offer a free newsletter from your website to build up your list, while others will suggest to write a free report or ebook to entice visitors to optin to your list. For any methods which most people suggest, that offer you give in return for the subscriber’s contact must be true and compelling offers.
Some people may find that by giving free reports, ebooks or newsletters are effective in list building. In a way, it is true as the beginner can easily buy private label rights and modify the articles and give it to his subscribers. However, such methods takes time and money to take effect too. Why? If you have such good offer for your potential subscribers, yet you only find that there are only a few visitors to your websites. Do you think you can entice them and build up a large list? Also, these methods are useful when the beginner has knowledge on SEO to attract traffic to his optin page to build his list. Then again, if he is that good, he wouldn’t be a beginner, right?
Hence, I am telling you that there is another method to build up your list, even if you are a beginner and you don’t even know anything on SEO…
Yes, one of the most direct method to get people to sign up your list is to use AdWords to drive traffic to your optin page. Only when you have large amount of traffic to your optin page, you can then attract them to sign up your list by giving your free newsletters and reports. Also, AdWords is one of the few methods which you can target the “types†subscribers to your list, because you can only target on people who search for certain keywords. Then these group of people can see your ads and sign up for your list.
Of course, there are a group of people who thinks that AdWords is very dangerous, especially for beginners in Internet Marketing. However, I will like to ask, if you always to worried that you will burnt a big hole in your pocket, then when will you learn how to use AdWords, without getting burnt? This is especially the case when you don’t even attempt to try using it. Hence, if you are so worried, then you will never learn from your lessons. Besides, if you are really that worried, I have a few suggestions for you.
1. Always limit your budget for each AdWords campaign.
2. Try out on smaller search engines first, then move on to AdWords.
3. Use targeted keywords
Hence, don’t you think that AdWords is really a good method to drive traffic to build a list?
Tags: list building, AdWords, beginners
Good post
I would also add a 4th that is to test, test and
test!
Test the conversions on sign up page, the headlines,
the Adwords ad copy etc.
Test, track and then refine.
Dylan Loh
Adwords, or any PPC marketing is good for any marketers at any level. The key is not to pay to much . You need to have a good landing page that is SEP friendly, so you can pay less per click.
Steve