Alexa - A New Look on Traffic Ranking Page
If you havent been visiting Alexa, then perhaps it is time for you to take a look at your Alexa rankings. They have a new look to their traffic rankings page. Now, they have included bar charts of visitors of various countries coming to your website and it looks something like this.
Besides that, they also put in your website’s ranking in the different countries, on the same page for our reference.
I feel that these data is useful to me, especially to judge where do the bulk of my visitors come from. In my case, it is mostly from Singapore (which is my hometown) and United States. This particular information is important when your product is specific to a particular countries or groups of countries. Also, Alexa has included the traffic rank in other countries, which let you observe if your website has progressed in ranking in the countries of interest. Another way to see these information is the places of opportunities. For our case, we have been targeting mostly the United States and United Kingdom traffic. However, from these two data alone, we can see that Hong Kong is another area which we can look into. That is, another area of opportunity which we never thought of. Perhaps, you can also find something which you havent thought of by looking and analysing the information from Alexa.
Next, there is some changes to the way they present the reach for the website being searched. Instead of showing the exact number of internet users visited the site per million, they are giving in terms of percentage, which is kind of simple to convert it back to the exact number users. For the other two indicators, the rank and page views, they are still the same.
Though there are many websites or articles which mentioned that Alexa ranking can be easily manipulated, I find that most of the time it is the owner of the websites who manipulate the statistics, which I thought they are just cheating themselves. If the contents of the website is good, then there is no need to increase your own rank or page views. Readers will be attracted to your website to read your post and be hungry with what you have to say. In fact, I find that one should not even try to visit your own website, so that you can get the actual picture of what your website is getting. Hence, whatever data you are analysing will not be corrupted by your own actions.
In the next post, I will be mentioning more on Alexa website.
Tags: Alexa, traffic rankings, reach, page views evosuccess
February 20th, 2007 at 9:14 am
I been trying this new widget from Alexa too and I must say it is indeed very useful.
Also it helps one to study your competitors’ websites (not blogs but website) with more detailed information and also understand their marketing strategies better too.
paddy