Beating AdWords - How to Drop Your AdWords Cost to the Lowest?
Have you ever wondered why are you paying so much for you AdWords campaigns, yet earning so little profits?
Though you might be earning money now, simply by using AdWords to drive traffic to your affiliate merchant’s webpage, wouldn’t you love to earn more by lowering down your advertising fees? Yes, today I will be telling you that there are ways to lower down your AdWords campaign costs. They are simple and easy to follow. Once you understand the simple logic behind this giant search engine, Google, then Beating AdWords is as easy as ABC.
Let us see some of the methods and logic behind to Beat AdWords…
Who does Google Value Most? The Advertiser or the “User” (why?)
I’m sorry, but I have to say it is the users whom Google value most. Though the Advertisers are paying Google the money, Google believes that the users are more important to them, as they are the ones who will click on the ads. If they do not click on the ads, Advertisers will not advertise in their search engine in the first place. Hence, even if some of the Advertisers stop advertising, there will still be Advertisers advertising, as long as there are users clicking on the ads.
Which Copy is Better: Short or Long Copy?
A short copy will be better for a landing page. This is to avoid the reviewer from associating your landing page with scams. As these reviewers may not be familiar with the long sales copy marketing techniques, they tend to think that long copies as scams. Hence, do try to make the landing page more like a pre-sell letter or a squeeze page, rather than the actual sale copy itself.
How Important are “Outbound” Links in AdWords’ Eyes?
They are important, but do make sure that these links link to professional websites too. Also, links which open up new windows are fine too. They do not need to be linked, using the same window.
Of course, if you are still hungry for more tips, then you can download the ebook at BeatingAdwordsCourse.
Tags: BeatingAdWordsCourse, AdWords campaign, Google, outbound links, copy
July 30th, 2007 at 10:14 am
Google’s quality score keeps kicking my butt.
I can’t stand it!
I must have read countless ebooks and watched countless videos on how to improve your quality score, but it doesn’t work.
There can be no one advertising of a keyword, and Google wants 25 cents per click! There is no one competing with me! Why am I paying so much?
A nightmare.
August 3rd, 2007 at 4:01 am
Hi,Is it more wise to use PPC on bigger ticket item which have bigger profit margin ? I realize not so good on low cost product like $10 product if my keyword is $0.50 and after 20 clicks ,I will lose money if there no conversions right ? what do you advise ? Cheers
August 3rd, 2007 at 9:55 am
It is useful and fast to use AdWords to drive traffic to your website and earn the sales. However, the point here is to try to lower down your cost per click so that you are able to have a reasonable profit even if you were to promote on a low cost product.
Hence, if your cost for the keyword is $0.50 per click, then you have to do some optimisation for the keyword before you dumping money on AdWords. In that way, the profit margin for you will be higher.
In my report, there are some tips on how to lower your cost per click, which you can consider.
Cheers,
Jasmine
August 3rd, 2007 at 10:05 am
One reason which I’ve learnt is that the keywords which you bid is not relevant to your ads. Hence, when Google is reviewing, your quality score will be low. That may be one of the reasons why your quality score is affacting your cost per click, though nobody is competing with you.
Hope it helps!