Well, my partner and I have been quite unlucky these few days. As you read from the last post, my partner’s computer has crashed recently, while I am down with serious flu for these few days and unable to blog everyday. Hence, so sorry for those who come back everyday to check out our blog, I couldn’t have the energy to blog.  

Alright, too much of sidetracking already. Now, back to serious stuffs on copywriting.

I want to you to know that there are mainly 3 minor ways that the human brain absorbs information – visual, auditory, and kinesthetic. (For instance, my partner is more of a visual person, while I am an “audio” person) I think this information is mentioned in NLB. If you understand this logic, then you are at least a few steps closer to closing that sale.

1.      Visual

This group of people usually is more inclined to seeing and stimulated by sight. Hence, if you use phrases like “Yes, I can see your point” and “I can imagine what you have said”, they are more likely inclined to your copy.

2.      Auditory

The other group of people is more prone to listening to receive information. Even if you were writing a sales copy, you can use words like “Listen to what he has to say” or “I can hear your hunger for…”. This type of words will create a strong clue to those who tend to be more “audio”.

3.      Kinesthetic

Yet, there is another group of people who tend to be more kinesthetic. This type of people will absorb information through a hands- on experience. Again, you might want to use phrase like “I can hold your hand and show you how to do it step-by-step”.

Lastly, I like to let know you know that there is no body who is totally of a certain type of person. Hence, it is best to use a mixture of tactics so that you can get the best of all worlds. J

With this knowledge, I wish you success in closing more sales.

Tags: copywriting, NLB, visual, audio, kinesthetic

Today, I will tell you MORE.

I will be sharing with you the 7 types of Winning headlines.

1. The Headline Offering A Benefit

Always let your viewers know what the benefits are if they were to use your product/service. The effectiveness of your headline will also depend on how well you do your research on your market and find out what their hot buttons are. They should be so compelling that they are unable to find a substitute easily somewhere else, except with YOU. Hence, do find out the benefits which make them react to your copy straight away.

2. The Headline With A Testimonial

By using a testimonial as a headline, you have instantly established credibility and trust with your potential buyers. A headline with a testimonial can also come from a quote from a “celebrity”. However, make sure that this celebrity is well-known by your prospects, and not by other target groups.

3. The Headline With A Guarantee

Nothing beats a guarantee. (At least for me) A headline with a guarantee usually includes a compelling benefit, and some guaranteed results. Usually people will be attracted to product that is so good that the company actually offers a no-questioned-asked guarantee.

4. The Headline With News

Again, as I mentioned in my earlier post, do include some features which are new to your prospects. If your product offers your prospect something new and he cant get it anywhere else, then you should use this type of headlines.

5. How-To Headline

I hope most of us are familiar with this book called How To Make Friends and Influence Others. Basically it uses the How-To headline. Since people like to learn “how to” do all kinds of things, this type of headlines will be very effective if you are offering a strong system for showing people how to do something. You might want to consider this.

6. The Headline Offering A Solution

One of the most direct type of headlines which attracts attention straight away. It should offers a solution to your target market’s biggest problem (of cos, the one which you are able to solve). Make your prospects fully aware of their problem and show them that you are able to solve it.

7. The Headline Asking A Question

If you are planning to use this type of headlines, you have to know exactly what your prospects are thinking, their problems and what they want in the end. Then, this headline will work extremely well.

With these 7 types of winning headlines, you will be able more likely to attract more prospects than you already have!

Tags: headlines, benefit, testimonial, guarantee, how to, solution, question

1. Have a promising benefit to appeal to the readers’ self interest.

Drive the idea across to your readers that your product or service will help them in some ways or other. It may be helping them to save time, money or whatever. Most importantly, let them know what your product can do for them???

2. Dont bother too much about the length.

I know some of us read that a headline should not exceed 17 words. But that is only a guideline. More importantly, your headlines should get your message across than to be bothered by the length of headline.

3. Never use headlines that are tricky, or incomplete in their message.

If your readers are unable to figure out what you are trying to say, they will simply move on. Hence, modify your headlines until it is easy to understand.

4. Never use headlines which need your viewers to continue reading to understand the point you want to make.

Most people are too busy to continue reading to find out what you are trying to say. Most probably you have lost 80% of the readers, if you do that. Your readers have far too many distractions while they are reading your article. So let them remember the point you want to make, just by reading your headlines.

5. Put news into headlines.

Most of us are constantly look out for something new to us. If we see something new and benefits us, we will be captivated by it. Hence, when you are able to find some “new” benefits and include them into your headlines, then your headlines will more likely to bring in more sales. 

Final Note: Know Thy Market

The sole purpose of a headline is to filter out the people who will be interested in your product or service.

Any other approach is just wasting your time and money.

Tags: headlines, copywriting