I have finally understand why the internet marketing gurus always asked us to experiment and try to tweak whatever we can to get the best results. It can be our ads, our layout of the blog, the keywords which we used, whatever. But continuing from my previous post, I am still testing out with Google’s Adwords. Sometimes, it just makes me so excited to tweak with it and explore the settings. (Oops, make me sound like a geek..) See what I have been doing..

Like what I have mentioned, Adwords has this tab called the Analytics which is very useful for me.

1. Geo May Overlay

For once, I realised that there are so many countries which I didnt know of. I guess that’s the reason that so many people from other countries do not know Singapore as well. Anyway, this is a useful map as it gives you an idea where are all the clicks coming from. If you see that clicks are coming from a particular region, perhaps it is best to change your marketing strategies to suit that market group, since the clicks are so focus.

2. Visit by Source

To me, I think this is useful to track where is the bulk of the traffic is coming from. From there, you can see if you want to be more aggressive in your campaign or you will like to concentrate on other sources so that you can build up traffic from those sources.

Hope these 2 tips are useful.

Tags: Google, Adwords, PPC, Analytics, Geo May Overlay, Visit by Source