If you are writing copy, REMEMBER THIS!
After understanding how to write effective headlines from my previous posts, I will be talking some things that you have to keep in mind when you are writing the actual body of your sales copy. But first, please bear with me for my rant on my frustrations.
Well, my partner and I have been quite unlucky these few days. As you read from the last post, my partner’s computer has crashed recently, while I am down with serious flu for these few days and unable to blog everyday. Hence, so sorry for those who come back everyday to check out our blog, I couldn’t have the energy to blog.
Alright, too much of sidetracking already. Now, back to serious stuffs on copywriting.
I want to you to know that there are mainly 3 minor ways that the human brain absorbs information – visual, auditory, and kinesthetic. (For instance, my partner is more of a visual person, while I am an “audio” person) I think this information is mentioned in NLB. If you understand this logic, then you are at least a few steps closer to closing that sale.
1. Visual
This group of people usually is more inclined to seeing and stimulated by sight. Hence, if you use phrases like “Yes, I can see your point” and “I can imagine what you have said”, they are more likely inclined to your copy.
2. Auditory
The other group of people is more prone to listening to receive information. Even if you were writing a sales copy, you can use words like “Listen to what he has to say” or “I can hear your hunger for…”. This type of words will create a strong clue to those who tend to be more “audio”.
3. Kinesthetic
Yet, there is another group of people who tend to be more kinesthetic. This type of people will absorb information through a hands- on experience. Again, you might want to use phrase like “I can hold your hand and show you how to do it step-by-step”.
Lastly, I like to let know you know that there is no body who is totally of a certain type of person. Hence, it is best to use a mixture of tactics so that you can get the best of all worlds. J
With this knowledge, I wish you success in closing more sales.
Tags: copywriting, NLB, visual, audio, kinesthetic
