Not sure if you are aware of it but there is another search engine coming up. It is called Hakia. Instead of the algorithms which Google is using, it is based on semantics or meaning. Now, recall what is the use of search engine. It is supposed to return with results which are relevant of what the user is searching for. And that’s exactly what this new search engine is doing. Hence, with this new wave of search engine, this may be a sign of danger for Google. However, to webmasters and internet marketers like us, what threats does this new type of search engine spell for us?

One thing for sure, webmasters will have to tweak and make adjustments to their websites if they want to get their website on that search engine. Having high page ranks, more backlinks and putting in keywords into the url or the title will not be enough to get featured in this new semantic Hakia search engine.

I am not sure if this means that more people will start to use Hakia or Google will change its strategies and work towards semantics too. But in all instances, the one of the best ways, which in my opinion, to optimise for all types of search engines is still to provide good content. Only with good and relevant content, then we will not have to worry what if a new search engine have taken over the existing one, because eventually, the basic need of a search engine is to enable users to get relevant answers or content. Users are not interested if the webpage has high ranking or not.

They are just interested if they can get what they want.

Tags: search engine, search engine optimisation, Hakia, Google