Evolutionary Internet Marketing Success

What is social media marketing (SMM)? Social marketing is internet marketing through the web 2.0 technologies. Yesterday we talked about social media optimization (SMO). Are there any differences between the two? Yes, though both are quite related to each other.

I would like to think of SMM as bringing SMO one step further. SMM involves SMO and monetize the social benefits brought about by SMO. In fact, SMM gives a business new ways to reach out to more people online. It doesn’t stop there, SMM often make use of a viral marketing model to create ways to build brand name, and to sell a product.

What is the simplest way to create a viral marketing strategy in SMM?

Be a content creator. Create viral reports or videos to share with everybody. Make it easy for people to share or syndicate the content. Another method would be to build a widget and allow them to install on their site though this requires you to be technically inclined. With these methods, you will be able to utilize the full power of social networks to pull tons of social traffic into your vortex without you doing a thing. In fact, the viral effect doesn’t stop and end as a spike. It will continue and add up when you create even more viral content.

So start to incorporate SMM into your marketing arsenal and go viral. Make full use of the available social networks and you will be on the way to great marketing success.

Tags: Social Media Marketing, Social Media Optimization, viral marketing, internet marketing, web 2.0

This entry was posted on Tuesday, February 27th, 2007 at 8:32 pm and is filed under viral marketing, social media optimization, social media marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.