Previously, I have mentioned the power of blogs in one of my posts. I guess most of us already know the great potential of having one.
At times, we might not have anything to say and want to have an article in our blog, perhaps to push sales. Or simply, want to provide information which you think is useful for your readers. (but do note not to “over-sell”)
Whatever the reason, you might want to MODIFY the article which you read and post it as if it is yours. However, if you do that, you should be prepared to “use” some of the trust which is built previously, to drive sales. If the information is valuable, then more trust might be built. If it is bad, then you will know what happens.
The other way is to cite the article with a link or post the article wholesale. In this way, you are telling your readers that you are not the author and if the information is not useful, you will not lose much trust too.
No matter how you use articles in your blogs, remember that your final and only purpose is to drive sales. Also, you want to do that with as little loss of trust as possible.
But what if you cannot write as well as others? Well, there is also a way out for you. You can get others to write for you from your own articles
This post is also featured in evosuccess.com written by Jasmine.
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