Ok, you may think I am exaggerating but the fact is people out there are really making a neat sum of money just by BLOGGING. Here are two ways which you can do it too.
The first way is to make use of blogs to become a money making machine. That is, to sell advertising to different companies and brands who want to reach that particular blog’s readers. The second way is to help a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers.
If you are thinking of following the first method, there are two basic methods which you can go about getting sponsors to put ads on your site. Then, you can have someone else to do all the hard work, or you can do it yourself and keep all the money. Some people will prefer to make money, by selling space through Google Adsense program. It needs very little effort from the blogger to start making money. However, they will soon become disappointed with their miserable earnings.
Selling advertising directly to companies may be a more lucrative alternative. This is especially good if you have a lot of contacts in industries related to your blog. People who are strong in sales can make quite a fair bit by renting blog space to interested companies. However, the most difficult problem with this method is that you must have quite a large group of readers before you can attract advertisers. That means, you have to start blogging for several months before you actually start to make money out of it.
When blogging becomes a more and more lucrative business, established companies are thinking of how they can get into action. Often, they will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. Before you know it, you might be the one who is being approached by a company and offered quite a neat sum for such a simply task.
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