Leverage on a “tell a friend” script for viral marketing!
I bet most of us have encountered a “tell a friend” advertising method before. This is the most simplest technique in viral marketing. You only need to invest in a simple “tell a friend” script and you are all set to go. Many companies have used this method to spread their product and to build up a strong brand name capitalising on the trust of the person sending the mails. Some have even enticed people to tell a friend by giving away freebies if a friend they recommend sign up for a service or bought a product from the company. I have personally recommended many friends to signed up for a new credit card by HSBC in return for a voucher. 
“Tell a friend” also reduces the chance for an email to be treated as spam since the user has inputted the email himself in a personal tone. It also increases conversion rate greatly since the recipient has received the email from a person he trust. With more and more people recommending the sponsoring company, the process repeats itself and more and more people will come to know the product or service provided by the sponsoring company, thus, achieving the viral effect. This also generates good traffic to the website resulting in a whole new group of potential customers.
So where can we get a “tell a friend” script for our own use? Just google for it and you will get many free javascript or perl script for your own use. This simple technique will certainly boost your conversion rate and build your brand name and your list in a very fast time if you use it to promote your new product with an opt-in page. I may be intending a use a “tell a friend” script to promote my product when it is launched.
Please tell a friend to read this post if you know they are going to promote their new product. Thanks.
Tags: Tell a friend, viral marketing, conversion rate, list building, brand name, traffic
