Evolutionary Internet Marketing Success

In this post, we will be discussing some pay per click (PPC) techniques to get some instant targeted traffic for our affiliate campaigns.

If you are trying to promote an affiliate products, and you desire some instant traffic to test out whether the product you are promoting has a high conversion rate, it is best to use PPC.

With PPC, it is the fastest way to get your targeted traffic for testing. Unlike other ways of traffic generation, you can control the type of traffic you want to improve your conversion.

Though the disadvantage is that the traffic stops once you stop paying, I guess it is better than wasting your time to optimize your website to get a top position in the search engine result page. To me, time is money and it is an impossibility for your one page optin page to dominate the rankings unless you use some black hat techniques. To side track a little, I guess there is nothing wrong to use a bit of black hat methods as long as it is not of bad intent. I guess some of us may be using it unknowingly until they find out that their website are banned by the search engines or their top position disappeared the next day.

With PPC, you can fine tune your targeted traffic to make sure your campaign is having a good conversion rate by using demographic testing.

1) Location targeting

If you are selling some Ebay products, you may like to test out whether a certain region of people respond better to your offers.

2) Site targeting

If you find some high traffic content websites publishing content which is of the same nature of the product you are trying to promote or sell, you may also steal traffic from that website to improve your conversion rate since some of the preselling is done by the content website.

3) Language targeting

If you like to promote a certain product to a certain ethnic groups, it is best to display ads that they understand to improve conversion. It is not nice to waste your click on people who understand the language of your ads. This is not much of a test unless you want to guage the literacy level of your viewers.

If you like to learn more about PPC on how to better target your ads in Adwords, visit here to find out more.

Tags: Pay per click, PPC, ads, Adwords, Affiliate marketing, traffic generation

This entry was posted on Sunday, April 1st, 2007 at 1:29 am and is filed under pay per click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.