What is social media marketing (SMM)? Social marketing is internet marketing through the web 2.0 technologies. Yesterday we talked about social media optimization (SMO). Are there any differences between the two? (more…)
I bet most of us have encountered a “tell a friend” advertising method before. This is the most simplest technique in viral marketing. You only need to invest in a simple “tell a friend” script and you are all set to go. Many companies have used this method to spread their product and to build up a strong brand name capitalising on the trust of the person sending the mails. Some have even enticed people to tell a friend by giving away freebies if a friend they recommend sign up for a service or bought a product from the company. I have personally recommended many friends to signed up for a new credit card by HSBC in return for a voucher. 
