Danger with Pay Per Click
Not too sure if everyone here uses pay per click (or PPC in short). But recently, I started to make use of PPC, in particular Google Adwords. Since I read so much about the “goodness” of using PPC to advertise products, I decided to try it out myself. Though I am seeing some positive results, I am shocked by the amount which I have to pay for the ads. Hence, here are some pointers which I will like to share with you all.
1. Limit your daily budget
I was totally shocked to see the amount which I have to pay after my ads were out for only 1 day! OMG. Anyway, on the brighter side, my site do have a lot of visitors, which is good. But if you do not have a strong heart like me, then it is best to set a limit to your daily budget for your campaign. In this way, you will not get a shock at the end of the day. I am not too sure with other PPC programs but Adwords will just help give you constant exposure to your customers, if you dont limit them. There are good and bad, depends on you eventually.
2. Check your campaign at least once a day
I am not say you should sit in front of the computer and stare at your campaign for the whole day. But just check it out once per day to see any fluctuations so that you are able to react to it. Perhaps, you might have some new keywords which you might want to add in or you might notice some thing new in the program itself, which you can tweak to help in your campaign. As the saying goes, you learn new things everyday.
3. Analyse your results
When you check out on your PPC account, do take a look at the reports generated. For instance, Google Adwords has this tab called Analytics. I find it useful as it has reports of the locations of the people who click your ads, the number of visits to your designated website and etc. In a way, you dont even need to purchase any software and code your link so that you can track all the details. Adwords does help you with this.
Hence, with these 3 tips which I have gathered from my experience, hope you will find them useful.
Tags: PPC, Pay per click, Google, Adwords, campaign, analytics
