Here’s Why Paying For Your Traffic Is A Smart Move
We have all heard of many success stories about businesses making it big in the internet. Is it through luck that they are successful. I dont think so. It takes more than just luck to be successful and it will just be called a windfall instead. It takes good business sense and a lot of work and team effort to be successful. Hence, what helps us to reach that level of success?
Without doubt, you need TRAFFIC. Without traffic, whatever you do, it will just go down the drain. It is cruel but it is a fact. Every business needs customers, without them, you will have no one to sell your products to. Just imagine, if you dont even have customers walking into your stall, who can you sell your products to? In the internet world, traffic will be like the walk-in customers.
But it is also impossible to get everyone who walks in to buy something from you. So how you get traffic large enough that could make a small percentage of eventual buyers enough to make a good profit? Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.
Many success stories get their traffic from paying others. Advertising is the key. The more people know that your site exists, the more people will buy from you. It is just a number game. While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo. Usually the search engines will be the ones which receiving a lot of traffic, because people will just go to search engines to find for some information which they need. Although some might thought of SEO as it is cheaper alternative, it may be not as good because once the search engines change their algorithms of searching, then all your efforts maybe wasted. By paying the search engines, you can be assured that your link will be on the first page of the search results and mostly, the links on the first page will receive more clicks than the rest. (who else can assure you of your position of your links in search results, other than the search engines themselves?)
Though this may still sound like not such a good idea to pay for the traffic, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.
Tags: traffic, success, customers, search engines, Yahoo!, Google, advertisements, SEO, search results
[...] I’ve just read this post from the ‘Evolutionary Imarketing Success’ Blog, and although it brings up some good points about both paid and unpaid or natural site traffic, I think the general message they are trying to get across that paid traffic is always superior is misleading. In my opinion, it depends on the type of site you’re running and that kind of sweeping generalisation cannot be made across the board. [...]
Yes! I see more interest generated when people talk about traffic. Maybe we can start a tread to talk more about traffic. Remember that I said in my previous post that traffic is of secondary importance before you have any good content on your website. I think it is not the intention of this post to state that paid traffic is better than natural traffic since there are pros and cons in both type of traffic generation. Rather I think that this post leads us to the fact that paid traffic is more effective in gaining first hand exposure to know how people think about our website. What do you think?
“While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid.”
This is the main point which I disagree with, although I do think that paid traffic can be quicker, but not more effective.
Cheers
Ian
First of all, I will like to thank this person who has left the comment. It is not my aim to say that paid traffic is always better. Rather, paid traffic will give those brand-new websites/blogs an opportunity to gain traffic faster, instead of starting with SEO and etc. (like this person mentioned) It can be quite demoralising at times to see that nobody even reads your blog or visit your website. Instead, why doesnt the newbie pay a small sum of money to “introduce” people to his blog, then slowly build up reputation, natural site traffic and etc. from there? Hence, dont get me wrong that paid traffic is always better. It is just another effective method to attract traffic.
Very nice site! Good work.