Evolutionary Internet Marketing Success

Do you blog with specific keywords in mind or just blog on things which you think is interesting to your readers?

I believe many people fall in the second group but I would to bring to your attention that search engine traffic should be the major traffic you can rely on.

One thing for sure. Traffic from search engines is definitely more targeted than traffic from social networks. This may not be so obvious if your blog monetization model is based solely on AdSense because you just have to place ads at obvious place where your visitors can see and click with their itchy fingers.

If you plan to monetize your blog through affiliate program, then search engine optimization (SEO) is even more critical for your blog.

Why? When your visitors come to your blog through the targeted keywords, they are more likely to make a purchase if your post can relate to their problem and offer an irresistable solution. I believe search engine traffic is far better than pay per click since visitors may not have the mindset that you are trying to sell something before they read your post. Selling to a person who is off guarded has higher probability of closing a sale. These people will tend to believe that you are trying to provide a solution to their problem though your intention may be to sell them the solution.

The best thing about SEO is that it is free. Just that you need to put in a bit of effort to master SEO. If you have a blog, then it is even easier to target for specfic keywords since Google loves blogs for its ever new freshly updated contents.

Here’s are some general guidelines for doing SEO and all of them are from my experience with SEO.

Make sure to use the keyword phrase in your post a few times. Using related phrases to the keyword phrase might help too.

Just remember that before you target any keywords, you got to research the keywords search volume. This is to make sure that there are people searching for that set of keywords which you target. My favourite free keyword tool is Google AdWords keyword tool.

Lastly, get some backlinks from authoritative sites, eg. social networks. It is better if you can get sites with related themes to link to you. Provide a link to point to another authoritative site which is targeting the same set of keywords as your site. This helps in ranking too.

If you have any SEO tips to contribute or have any queries on SEO, feel free to leave your comments.

Tags: Search Engine Optimization for blog, SEO for blog

This entry was posted on Wednesday, August 22nd, 2007 at 12:49 pm and is filed under search engine optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.