Jasmine Chee

Important Keywords: SEO, Keywords, Metatags, Metadescriptions, Spiders,  Robots 

Are you sadden that your website is lacked of traffic after so much hard work being put into creating a wonderful website, an ideal product and a well-written sales letter? Well, do not be disheartened. You have did a great job to get everything done, except for the traffic. Hence, you went on to find how to get the traffic and got all muddled up with all these keywords: SEO. Keywords. Metatags. Metadescriptions. Spiders. Robots.

Finally you got all overwhelmed by them and decided to give up. But dont be, because here is a quick glossary and the reason why you don’t have to worry about these words if you know a couple of web secrets.

- Metatags - Words embedded in your web page that tell viewers and search engine automatons about the content on your page.

- Metadescriptions - Same as metatags, but in sentence form, and with the possibility of being used on search engines as your site description.

- Keywords - The words you use in your metas and in the text on your page to describe your product or service.

- Spiders or Robots - miniprograms or automations sent out to automatically browse the Web by search engines, they catalog your site by keywords.

- SEO - Search Engine Optimization, this means your site has the appropriate keywords and structure to be properly cataloged by those spiders and robots.

However, this information isn’t really important. Metas were created in the early days of the search engines. They are not really powerful so that your content can be properly referenced by the search engines. Hence, in the past, some of the webmasters tried to “tricked” the search engines by loading up the metas with keywords that were popular so that their pages will rank well, without coming up with useful content. This is called search engine spam.

 Therefore, spiders today do not pay much attention to the metas. They look out for keywords in the content. It will not be long before they can tell whether your site is actually sensible. Hence, they also look out for web pages which are frequently updated.

Interestingly, your customers are looking for good content as well. One simple little trick can satisfy both of them inexpensively.

Good articles containing information about your product or service, rotated regularly.