Jasmine Chee

It is important to choose a good domain name for your website. Having a domain name which is able to attract high organic traffic is already half the battle won. With viewers/ customers typing in your domain name to search for products which they need desperately, you are able to profit with these free traffic. Yes, there are people who will just put in products/services which they need into the address bar straight away, without the use of search engines. This leads us to the first method of choosing a high traffic domain name.

1. Choose a domain name which is related to the product which you are selling

Say for an example, you are a florist and you sell flowers. It will be best to include the word “flowers” into your domain name. It will be even better just to have your domain name as www.flowers.com. So when buyers who type in flowers.com, they will go straight to your website. However, such generic domain names are most likely be taken up by others already. Hence, you might want to add some adjectives into your domain name to make it slightly different. For instance, tropicalflowers.com. if you are selling mostly tropical flowers. In this way, your website is still given higher priority when comes to search engine results, while your “type-in” customers are not all lost. This is definitely a good method to gain both the “type-in-to-address-bar” customers and customers from search engines, because search engines will give higher priorities to websites have the exact searched word in their domain name.

2. Choose a domain name which ends with a .com

Forget using a domain name with a .net or a .org. A .com domain name is easier to remember than the rest. Most of the people are more likely to type .com, instead of a .net. Hence, do not try to be unique in this sense, because eventually it will hurt the amount of traffic going to your website.

3. Look out for expired domain names

If you dont mind using “second-hand”domain names, you can check out those expired domain names. Some of these may have done some SEO and attracted much traffic previously. The previous owners may have too many domain names to handle or they may simply forgotten to renew them. Hence, if you are able to get hold of such domain names, then much work and optimisation have been done for you. In fact, you will have instant traffic from them, right away. However, a word of caution, do really check out what that domain name is being used for. They might be used by spammers and being banned by search engines. You dont want to be associated with the wrong things and have a bad start instead.

4. Choose a short, easy to remember domain name

It is better to choose one which is easy to remember, easy to pronounce and easy to spell domain name. Though sometimes we may like to choose some thing which is unique for our domain name, we still like to make it not too confusing for our potential customers. Also, if your domain name consists of words starting and ending with the same letter, note that there many be potential confusion. For instance, Charles Socks.com. People maybe wondering if it is charlesocks.com or charlessocks.com. Sometimes, people may be confused if they should add a “s” behind the word or not. Hence, do consider all these factors, because you dont want to lose those valuable traffic away.

With these 4 points, I hope that you are able to come up with a high traffic domain name for your website.

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