WARNING: You are about to read the BEST article, EVER!
December 1st, 2006 by Jasmine Chee
Important Keywords: headlines, attention, copywriting
Are you being captivated by the heading?
If you are, that’s normal. If you are not, then you must be a weirdo.. Oops.. Not that I like to offend the minorities. But the fact is more than 80% of the people are being attracted by the headings!!!
Hence, when you are doing internet marking, a captivating headline is essential. That is the least which you can do to ensure that you can catch hold of your readers’ attention. I mean, so what if your sales letter is so well writen, while your potiential customers are unmotived to continue reading about your product? That will be a complete waste of time!
If you are unsure of how to do that, perhaps you can buy some ebooks from the copywriting gurus, Brett McFall and Jo Han Mok and etc. You will definitely learnt up a trick or two from them. Then once you pick up the skills to write a great headlines, you can be sure that more audience will continue to read on what you have to say.
However, lazy people like us who just want to have results fast and are unmotivated to learn the skills, then I suggest that you can get professional, e.g from elance, to write your headings. In fact, if you have a terrific product to market, why dont you spend some time to get a great headling and sales letter?
Dont let the sales just slips by and have fun.