Jasmine Chee

Important Keywords: business name

Having the right name for your business is so important?

Why? Because it represents your business, your first impression to your customers, your company’s selling point, your everything!!! (Have I make myself clear?)

Since a name is so important, it is crucial to choose a good name for your business. Here are some tips on how you can choose a name:

1.  Pick a name which says something about yourself and your business that your target audience will remember easily. For example, you can use your last name, followed by what you do. Like, Chee’s Car Rental or Sommerfeldt’s Plumbing. You might even want to throw in where you live in to the name like Sommerfeldt’s Chillie Land Plumbing. You can also leave out your name and simply become Chillie Land Car Rental. This will help you target your local area and sound like the first choice locally.

 

2. If you are dealing with business which requires you to be more corperate and professional, you might want to have a name which protrays that. You can try to think of a name which still describe your business, but you might want to add the word “Consulting” behind.

 

3. On the other hand, if you are doing something less formal or a trendier market, you may want to name your business after an animal, and use that animal in your logo too. That is a good way to start branding your business especially when your marketing budget is tight. For example take Geico. They use that gecko lizard on everything. What do you remember when you think of car insurance?

 

4. Try acronyms. Take two or three words that describe your business then shorten them to make it one word. So you end up with IHOP (International House of Pancakes) this is a great way to express what you do without having long hard to remember name.

 

5. Lastly, if all fails, just play with your words until you come up with a name that sounds nice and right. The best part is it will be completely unique to your business only!

 Once you have a few names picked out make sure you check to make sure no one else is using them. You don’t want to get your business started then find out that the name you want is taken.

Hope that’s helpful to you!