Jasmine Chee

If you think that podcasting is meant for only the music and video enthusiasts, then you are WRONG!

Though it is true that podcasting is created mainly for providing continuous flow of multimedia files to consumers through RSS feeds, podcasting has now been used by various sectors in the society for different purposes. As the number of functions of podcasting provides has increased over time, many have taken advantage of it. In fact, one group of people who can benefit from podcasting is the Internet Marketers.

Internet marketers can make use of the effectiveness of podcasting and use it as a marketing and communication tool.

Let me tell you the reasons.

1. Increase the Trust in you.

It is so important for any internet marketer to gain his consumers’ trust. (I dont think I need to elaborate the importance of it any further.) However, it is so difficult to gain your consumers’ trust nowadays due to the tremendous numbers of fraud cases on the Internet. However, with podcasting, it will help you do the trick.

You can put up videos of your clients’ testimonials though podcasting. Who do you think your customers will believe or listen to, when they want to buy something? Of cos, from those people who have bought the products, and not you. They will more likely to believe a third party, who does not gain anything out from the transaction, which they make. Hence, if you are able to provide a video testimonial, your potential customers will be more willing to buy your products.

2. Advertise Differently

It is usually true that advertising can create a great impact on sales. However, the concept of advertisements is restricted to only 3 types of mediums – print, television and radio. If you are doing an online business, it will be difficult to use these 3 mediums. But with podcasting, you can also advertise your product online, easily. This will make your products more realistic, while the only thing you do is to add a video on your website and broadcast it through podcasting.

All these show that podcasting is not meant for entertainment purposes only. It can be a great tool to make your business grow too.

This post is also featured in evosuccess.com written by Jasmine.

Important Keywords: podcasting, internet marketing, rss, advertising